Posts TaggedGA4

September 11, 2024

Understanding Segment.com: A Technical Deep Dive

In today’s data-driven world, businesses need to collect, organize, and analyze customer data from various sources to make informed decisions. This is where Segment.com comes in. Let’s dive into what Segment is and how it works. What is Segment.com? Segment.com is a Customer Data Platform (CDP) that acts as a central hub for collecting, cleaning, […]

By Kamila

3 min Read

August 28, 2024

Google Analytics 4: What Every Business Owner Should Know

In today’s digital age, understanding your website’s performance and your audience’s behaviour is crucial for any business owner. If you’ve been using Google Analytics to track your website’s data, you might have heard about a significant change: Google Analytics 4 (GA4). Whether you’re a seasoned analytics user or just starting, this post will guide you […]

By Kamila

7 min Read