Discover a practical framework to validate Web3 growth claims. Designed for crypto-native founders and busy mums, it ensures informed decision-making using on-chain metrics.
Kamila
There is no shortage of advice on how to grow on X. Most of it is based on observation and pattern-matching, what seems to work, what influencers report, what correlates with reach. This article takes a different angle. I went to the source: X’s public repositories (the-algorithm and the-algorithm-ml). I traced the code to understand […]
Kamila
Everyone waits. Product isn’t ready, so why would you spend money on ads? The logic seems bulletproof. It’s also completely wrong. The most valuable window for paid acquisition isn’t after launch, it’s before. When there’s nothing to buy. When there’s nothing to click through. When people encounter your message without the distraction of an imperfect […]
Kamila
When your marketing data drops 90% but you’re still violating GDPR: A technical analysis of the compliance circus The Numbers That Should Terrify Everyone According to the CMS GDPR Enforcement Tracker Report 2024/2025, as of March 2025, a total of 2,245 GDPR fines have been recorded, amounting to €5.65 billion. The average fine across all […]
Kamila
At 40, I’ve learned that impatience isn’t always a vice, sometimes it’s the fuel that drives breakthrough innovation. While I’ve been watching Web3 opportunities in the US unfold at what feels like glacial pace, I decided to channel that restless energy into something tangible. The question that kept nagging at me: How fast can someone […]
Kamila
Your CEO just pinged you on Slack. The message is clear: “We’re behind on AI search. Everyone’s doing it. We need to move fast.” Sound familiar? Here’s what nobody’s telling you: the AI search revolution is losing to the search engine that everyone forgot exists. Fresh data from Ahrefs (chatgpt-vs-google.com) tracking 51,303 websites shows the […]
Kamila
Why foundational growth work gets sidelined, and what that reveals about organizational maturity in a fast-moving industry. Web3 Wants Growth, But Craves Speed Web3 teams hire me to solve a growth problem they can’t name: they want predictable user acquisition, but they’ve built organizations that can only execute campaigns. I came to crypto after a […]
Kamila
HubSpot feels like the Apple of B2B platforms, but not in a good way. Closed, controlling, and beautifully packaged, until you try doing real work. Built for sales, marketed to marketers, and priced for finance departments, it promises a unified go-to-market engine. But when you step in as a growth architect, you find something else […]
Kamila
What I learned building signal integrity across stacks when no one else would prioritize it. Attribution Was Failing Because the Stack Was Fragmented, and Dev Didn’t Care We weren’t missing tools. We had GA4, Segment, Webflow, GTM, and Zapier. What we didn’t have was a coherent system. Attribution was breaking because the architecture was split […]
Kamila
What a broken sitemap taught me about technical SEO, ignored systems, and working in spaces where urgency is defined by someone else. A Recent Lesson in Invisible Failures Not long ago, I flagged a critical SEO issue in a project I was supporting. A sitemap that used to be manually managed, so we could control […]
Kamila