Posts Taggedtagmanager

November 1, 2024

Simplifying Analytics: Moving from Segment-GTM to Next.js Native Integration

The Challenge We Faced Have you ever had the frustrating experience of checking your analytics dashboard only to find that your numbers seem suspiciously high? That’s exactly what happened to us. Our event tracking numbers were showing double the actual user interactions, and it took us a while to figure out why. Understanding What Was […]

By Kamila

3 min Read

May 31, 2024

Protecting Privacy, Empowering Marketing: What Do You Need to Know About Server-Side Tracking

Navigating the complexities of digital data privacy can be like organizing a family dinner with diverse dietary needs. On one side, we have legal teams and developers who aim to limit data use to comply with GDPR. On the other, marketers rely on cookies (yes, the digital kind) to understand customer behaviors and craft effective […]

By Kamila

3 min Read

May 8, 2024

Embracing Independence: How Tag Manager Empowers Marketers

After dating several IT guys and gaining a cursory glimpse into the complex world of coding and software management, I realized something crucial—I liked them a lot, but I preferred not depending on them for every little marketing task, especially those that seemed simple, like installing tracking pixels. This realization led me to discover one […]

By Kamila

3 min Read