Kamila

Crypto

Understanding Leverage and Liquidations in Crypto: Lessons from Recent Market Events

Hello, fellow crypto enthusiasts! Today, let’s explore two key concepts in cryptocurrency trading—leverage and liquidation. These terms have been making waves recently, especially after the crypto market experienced a massive liquidation event where $1.7 billion was wiped out in a single day. But what do these terms mean, and how do they impact the market? Let’s break […]

December 12, 2024

4 min Read

Crypto

What Really Makes Crypto Prices Go Up or Down?

Have you ever wondered why cryptocurrency prices seem to bounce up and down like a yo-yo? While crypto markets might seem mysterious, there are actually five main forces that influence whether prices go up or down. Let’s break them down in plain English! 1. Innovation (Or: “Building Cool New Stuff”) Think of this like introducing […]

November 25, 2024

2 min Read

Marketing

Simplifying Analytics: Moving from Segment-GTM to Next.js Native Integration

The Challenge We Faced Have you ever had the frustrating experience of checking your analytics dashboard only to find that your numbers seem suspiciously high? That’s exactly what happened to us. Our event tracking numbers were showing double the actual user interactions, and it took us a while to figure out why. Understanding What Was […]

November 1, 2024

3 min Read

Marketing

Marketing in the Adult Content Industry: Navigating Challenges with Innovation

Few sectors face as many unique challenges and opportunities in the fast-paced world of digital marketing as the adult content industry. Often operating in the shadows of mainstream commerce, this industry has long been a pioneer in digital marketing strategies, blazing trails that other sectors later follow. However, it also grapples with a complex web […]

October 2, 2024

9 min Read

Marketing

Facebook Conversions API: A Comprehensive Guide

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. One tool that has gained significant traction in recent years is Facebook’s Conversions API (CAPI). This powerful feature has become an essential component for businesses looking to maximize their advertising efforts on the Facebook platform. In this comprehensive guide, we’ll dive […]

September 18, 2024

7 min Read

Marketing

Understanding Segment.com: A Technical Deep Dive

In today’s data-driven world, businesses need to collect, organize, and analyze customer data from various sources to make informed decisions. This is where Segment.com comes in. Let’s dive into what Segment is and how it works. What is Segment.com? Segment.com is a Customer Data Platform (CDP) that acts as a central hub for collecting, cleaning, […]

September 11, 2024

3 min Read

Marketing

The Technical Challenges of Cross-Platform Conversion Attribution

In the world of digital marketing, understanding which touchpoints lead to conversions is crucial. However, tracking and optimizing conversions across multiple platforms like Facebook Ads, Google Ads, and Google Analytics 4 (GA4) is far from straightforward. Let’s dive into the technical aspects and challenges of cross-platform attribution. The Complexity of Modern Customer Journeys Today’s customer […]

September 4, 2024

3 min Read

Marketing

Google Analytics 4: What Every Business Owner Should Know

In today’s digital age, understanding your website’s performance and your audience’s behaviour is crucial for any business owner. If you’ve been using Google Analytics to track your website’s data, you might have heard about a significant change: Google Analytics 4 (GA4). Whether you’re a seasoned analytics user or just starting, this post will guide you […]

August 28, 2024

7 min Read

Marketing

How iOS Updates Crippled Facebook Tracking and Why UTM Links Aren’t Enough

Recently, I was discussing digital marketing challenges in the post-iOS 14.5 world with a colleague. While I understood the broad strokes of how Apple’s updates had impacted Facebook’s tracking, I found myself stumbling when it came to explaining why UTM parameters—typically a reliable tracking method—were still resulting in 40-60% of conversions not being attributed to […]

August 19, 2024

4 min Read

Crypto

Bitcoin’s Big Drop: How Bad Was It Really?

Bitcoin experienced a significant 30% drop last week, and if you’re feeling uneasy, you’re not alone. It was a nerve-wracking weekend for many crypto investors. 🤨 A Rollercoaster Weekend For many, this past weekend’s market behaviour felt catastrophic. The dramatic drop left many questioning their investment choices, experiencing that sinking feeling in the pit of […]

August 8, 2024

5 min Read